About Leadform
Founder and Strategy Lead:
I’m Emediong Samuel, Founder and Head of Content Marketing at Leadform.
Leadform technically stands for “Let Every Article Drive FORMidable results.” We can agree to keep that between us.
Before Leadform existed, I spent years writing and editing content for various tech companies and agencies. In recent years, I realised that content marketing wasn’t working as it should.
Teams were publishing nonstop, yet:
- Traffic wasn’t targeted
- Articles blended into every other piece on Google
- “SEO content” became an assembly line of rewrite-after-rewrite
- And worst of all, the content wasn’t driving conversions
Before Leadform existed, I spent years writing and editing content for various tech companies and agencies. In recent years, I realised that content marketing wasn’t working as it should.
It didn’t matter whether it was a SaaS company or a niche agency; the problem was the same across the board:
- Writers were expected to “just figure it out.”
- SEO tools dictated what got written.
- Agencies sold brands on vanity metrics like impressions and clicks
- And conversion was far-fetched.
I started Leadform with a mission to help businesses generate quality leads through thoughtful, data-driven content strategies. In today’s digital landscape, it’s not enough to just create content, you need content that ranks, resonates, and converts.
Since founding Leadform, I’ve been dedicated to staying ahead of SEO trends and algorithm updates, ensuring our clients’ content strategies deliver real results. We’ve helped companies across various industries increase their organic traffic, improve search rankings, and ultimately grow their business.
Emediong Samuel
Founder and Head of content Marketing